Bolthouse Farms

The Brief: Odwalla Drinks shuttered their doors in late 2020; Bolthouse Farms wanted to scoop up their market share by cheekily beating out the other major competitor, Naked Juice.

Concept: I developed a campaign centered around a hairless cat mascot that would represent the idea that "Naked is nasty" and urged people: "Don't get naked, get Bolthouse Farms."

Outcome: Eventually, the tagline and concept became "Don't Get Caught Naked" (which you can read about on Cision PR Newswire). The creative agency I worked with, Multiply, had a full-on, full-day photoshoot with a trained hairless cat named Snooky. What a treat.